[The power to save companies and save the nation comes from you. Buy Korea. Ilhyeon Securities will stand with you toward the normalization of the Korean economy.]

That evening — the day Seong-ho had gathered the Ilhyeon Securities staff and made his announcement — a single advertisement was unveiled simultaneously during the 9 o'clock news on all three networks. And the next morning, a full-page ad ran at the bottom of every newspaper's front page and on the very back page as well.

At the advertising that came pouring out all at once, people were simply baffled. And gradually, they began to take an interest in it.

"Buy Korea? What's this? Save the nation — is this another gold-collecting campaign or something?"

"That's not it."

"Then what? What's the method for saving the nation?"

Curious about the ads pouring in from so many places at once, people had brought newspapers out even to the smoking area and were talking about it.

"Look here. It says it's a fund. Not a gold-collecting campaign — a fund."

"A fund? What's a fund?"

The man holding the newspaper wore a puzzled look. At a term he was hearing for the first time, all he could think was that "fund" might be the English word for a donation.

"Ugh. Look — it's written right here. It's a product where a brokerage gathers people's money and invests it on their behalf."

"An investment product? A fund is a product?"

The man holding the newspaper looked down at the words his colleague was pointing to. And, reading the words that only now came into focus, he nodded.

"It really does say investment product. So a fund is an investment product."

Looking up from the paper, the man asked his colleague,

"But how is an investment product supposed to save the Republic of Korea?"

"You've never invested in stocks, have you?"

"Bite your tongue. Why would I do stocks? That's a man-killer."

The man holding the newspaper spoke in a firm voice.

"A dad from my kid's school died doing stocks. And that's not all — a…